Content Strategy, Copy Writing & Content Creation
Compelling copy tells your clients how your product/service will improve their lives, making it easier and more enjoyable. Whether you're working with a B2B or B2C, I draw clients in with creative, descriptive copy and provide them with digestible information that converts them to paying customers.
I can step into your brand voice or help you create one that presents your product effectively. I create dynamic copy that sets you apart from the competition and meets your space, budget, and sales goals.
From serious to silly, my research and writing experience and natural curiosity bring depth and flexibility to your project. My reliability, skill, and dedication make it a success.
Digital/Print Marketing & Web Content
Successful marketing copy starts with understanding your product and your goals. I won't start writing until we mutually understand the what, why, and how of your goals.
If goals are already defined, I'll get right to work. If you need help clarifying your marketing effort or need new ideas on how to bring your product to the people, let's brainstorm.
Whether you want to reach your clients through a website, print, direct mail, social media, or another channel, I help you craft a message that will get through the clutter, engage your prospects, and meet your goals.
Process Documentation & Change Management Documentation
It's not exciting, but it's vital. Proper process and change management documentation keep your project on track and guarantee success.
Knowing where to find answers saves employee/client time and reduces confusion and customer service calls. By looking at all perspectives, I create practical and thorough resources for your employees and clients to consult whether your business is static or in flux.
Research & Reporting
I'll delve into any topic and produce documents for internal or external use.
Oversight Reporting
20 years in the financial industry enables me to comply with internal or external audit requests, produce compliance reports, and accurately respond to governing bodies.
Proofreading & Copy Editing
Attention to detail, a solid understanding of English grammar, and years of experience help me catch typos, correct mistakes, and improve copy.
Microsoft SharePoint & Microsoft Teams
SharePoint & Teams are powerful enterprise tools that companies pay for and tend to underutilize. I can help you get your money's worth and simplify how work gets done by writing and organizing the information kept in these systems.
Content strategist
Content analyst
Program management
Documentation
Product, Process & Change Mgmt.
Version management
Archiving
Copywriting
Web copy
B2B marketing copy
B2C marketing copy
Social media content
Instagram campaigns
Facebook campaigns
Twitter campaigns
Marketing materials
Launch marketing
Instructional copy
Tool kits
Press releases
Newsletters
Product manuals
Packaging copy
Event marketing copy
Web-related writing
Website copy updates
Landing pages
Blog posts
Web content optimization
SEO copy
UX liaison
Reports & Articles
Long & short content
Research
Reports
Audit/Governance
Articles
Travel guides
Daily operations
Emails
Invitations
Reminders
Calendars
Client surveys
Call center scripts
Presentation scripts
PowerPoint presentations
Individual profiles
Client communication
Newsletters
Brochures
Asset Management
Version Management
Metadata
SharePoint updates