Jacquelynn Goessling
612-558-0326
Minneapolis, MN
Portfolio: https://jacquelynn.goessling.com
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Experienced writer with extensive strategic campaign, project management, & UX background. Creates compelling content that reaches target audiences. Able to manage projects from initiation to completion, or fit in anywhere in between.
Excellent oral and written communicator. Affable colleague. Enthusiastic, flexible, curious. Effective in high-pressure, deadline-driven environments. Motivated to meet goals and drive success.
EXPERIENCE
Content Creation – ideate new projects and enhance existing content, work cross-functionally on strategy and execution
Editing & Proofing – all content, all voices
Enterprise Communications – internal & external materials, public relations
Print – catalog, direct mail, flyers, training & orientation materials, program documentation
Blog – ideation, research, short- & long-form content
Social Media – content & strategy including, SEO & Google Analytics
Website Development – external: WordPress, internal: MS SharePoint
Digital Asset Management – iteration, archiving, tagging
Standardized Toolkits – paid media, social media, & press releases
Online Data Gathering – registration, application, & document gathering in various applications
Digital Client Satisfaction Research – data gathering & analysis
UX Data Analysis – web functionality, print & social media campaign efficacy & efficiency
CLIENTS
Young Explorers, LLC- Copywriter-Print & Digital, SEO
Learning Express, Inc. – Copywriter-Print & Digital, SEO
Vistas In Education, Inc. – Content Strategist, Copywriter, Editor, Process Documentation, SEO
Scouting BSA/Boy Scouts of America –Copywriter, Documentation, Social Media
Habitat for Humanity of the Twin Cities – Head Copywriter - New Homeowner Sector, Researcher
Carrefour, SP – Copywriter
Deluxe Corporation/Orange Soda, Inc. – Copywriter - On-Demand Digital & Print Marketing
Ameriprise Financial, Inc. – Marketing Content Specialist, Editor, Digital Asset Management
Thrivent Financial – Copywriter, Editor, UX Interface, Digital Asset Management
Wells Fargo Bank, NA – Program Manager, Analyst, Copywriter, Editor, Researcher, Audit & Oversight, Archivist
Lyndale Neighborhood Association – Copywriter, Documentation
Kingfield Neighborhood Association – Content Manager, Editor, Copywriter